Couture Zen Brings Award-Winning Costume Design to Kaiser Permanente’s Rose Parade Float

When @kaiserpermanente invited Couture Zen to design costumes for their 2025 Rose Parade float, it was an opportunity to create something extraordinary. Centered on the float’s theme, “More Healthy Days for More Healthy Years,” and the parade’s overarching theme, “Best Day Ever,” this project celebrated health, resilience, and the joy of community.
The float earned the prestigious Wrigley Legacy Award for its outstanding floral presentation, float design, and entertainment. But beyond the accolades, this collaboration was about bringing vibrant stories to life through creative design and innovation.